Value Driver # 5: Recurring Revenue
The proportion and quality of automatic, annuity-based revenue you collect each month.
John Warrillow, the founder of The Value Builder System and the author of Built to Sell: Creating a Business That Can Thrive Without You discusses The Hierachy of Recurring Revenue, one of the eight key drivers of company value.
8 Drivers of Company Value
Where Does Your Business Stand on the 8 Value Drivers?
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